Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “SPX Folding Rimless is a welcome addition to our synthetic rimless offerings. It gives our customers the widest possible range of choices for their patients and addresses the niche of consumers looking for quality, artistic rimless expressions,” says Diana Marino, Silhouette U.S. brand manager.
MARKETING: The collection comes with eight AR-coated demonstration models and one clip-on, all pre-merchandized in a kit box that doubles as a display. A countercard and merchandising instructions are included in the package.
PRICE POINT: $$$$. For additional information, contact Silhouette at (800) 223-0180; web site: www.silhouette.com
The SPX Motion Collection, introduced earlier this year, embodies the concept of contemporary, stylish charm. The design is pure minimalism, featuring temples with a straight-edge top line and subtle, ergonomic bend that gently hugs the wearer’s contours and are held in place by the material’s memory.