Photographed by Matt Lambros/Black Box Studios
“With the SPX Art Kids collection, parents are able to see their children’s faces without being obscured by big, chunky frames. Children feel as if they are not even wearing glasses and consider themselves equal to their peers, which is important for their growing self-esteem,” says Silhouette marketing director Kristen McLaughlin. “At Silhouette, we know how important it is to have optimum vision and we believe even our youngest customers deserve the best quality.”
Merchandising materials include a six-place frame display, store window display, poster, banner, sales manual, consumer brochures and postcards. The tagline for the product launch is: “Life is an adventure. Let your child see it with SPX Art Kids.” Frames come with a zippered case.
$$$. For additional information, contact Silhouette Optical, (800) 223-0180; website: silhouetteoptical.com
SPX Art Kids eyewear grows with the child and can be updated simply by purchasing a new lens as the Rx or face shape changes.