Photographed by Black Box Studios
“We have done everything to keep the weight of full-rim eyewear as low as possible by using our manufacturing expertise and our proprietary materials. The result is comfort, flexibility and adaptability,” says Klaus Schmied, a managing board member of Silhouette. Arnold Schmied, also a member of the managing board, adds, “To appeal to a wide range of consumers, we have decided to offer a selection of high-quality, lightweight product in different versions—rimless, nylor and full-rim.”
Silhouette’s new campaign includes the signature rimless line as well as nylor and full-rim collections. Merchandising materials focus on the light feel of all Silhouette frames with an emphasis on the fashion element.
$$$$ to $$$$$. For additional information, contact Silhouette, (800) 223-0180; website: silhouette.com
Silhouette’s proprietary SPX+ material delivers flexibility and durability twice the strength of acetate. It is also extremely lightweight and provides a comfortable fit. The transformation from its original granular form to an eyewear masterpiece is made possible by an injection molding technique exclusive to Silhouette.