Silhouette Optical expands its Daniel Swarovski MasterCut Crystal Eyewear Collection with the addition of S174, a handsome rimless style designed specifically for men. The frame features two MasterCut crystals handset into acetate temples and finished in 23-karat gold-plated metal. It’s offered in jet, accented with 23-karat gold, and black diamond, accented with rhodium and 23-karat gold. Both feature strong masculine temple lines with a distinct, beveled surface treatment in polished and matte black acetate. Subtle spring hinges add comfort. Exclusive with this release is a set of matching Daniel Swarovski menswear accessories—a tie clip and cuff links, also handcrafted and plated in rhodium and 23-karat gold.

PHILOSOPHY: “Accessorizing is not just for women. Making a style statement with finely crafted accessories is essential and now available to men as well,” says Kristen McLaughlin, Silhouette U.S. brand manager. “The sleek, refined MasterCut eyewear, together with the tie clip and cuff links, offers men an enviable look of sophistication.”

MARKETING: A display card is available for the collection.

PRICE POINT: $$$$$. For additional information, contact Silhouette at (800) 223-0180; web site:

The MasterCut crystal is a statement of subtle sophistication. Nine refined, rectangular facets reflect light in a discreet, yet intriguing manner.