Photographed by Annie Gallagher/Black Box Studio
“Daniel Swarovski Crystal Eyewear has made dramatic and exciting plans in product offerings and distribution to support our long-term growth,” says Kristen McLaughlin, brand manager for Daniel Swarovski Eyewear. “We are the experts in crystal application and the special edition collections give us the opportunity to really show this. We are targeting the premium luxury consumer; therefore what they choose to accessorize with has to be exclusive and distinctive.”
Distinctive packaging and merchandising materials are available for each collection and include such items as luxurious gift boxes, Swarovski star pins, crystal tattoos and hard cases with crystal clasps.
$$$$$. For additional information, contact Daniel Swarovski Crystal Eyewear, (800) 324-9161; web site: www.daniel-swarovski.com
Daniel Swarovski is reputed to be the first brand to place crystals at the focus of its eyewear designs. Originally started by an Austrian glass cutter in 1895, the company now manufactures a wide range of products from sculptures to jewelry to chandeliers and has been creating the star for the top of the Rockefeller Center Christmas Tree since 2004.