“The Crystal Collection is the fusion of lightness and design with crystals presented in a refined, unparalleled style defined by Silhouette through melding the sophistication of sparkle with rimless aesthetics,” says Kristen McLaughlin, Silhouette marketing director.
Merchandising materials include a crystal display with imagery featuring supermodels Helena Christensen and Nadja Auermann, poster, countercard, window deco set and sales manual. Frames are presented in a ribbon-printed package containing an eyeglass case, cleaning cloth, certificate of authenticity, warranty and care instructions.
$$$$$. For additional information, contact Silhouette Optical, (800) 223-0180;
The Crystal Collection presents ECPs with an opportunity to engage their clientele with unique, but practical luxury, which paired with exceptional service, creates the perfect buying experience that can distinguish their business from their competitors. For consumers, the Crystal Collection can be that sparkling “something special” that is worn every day, much like diamond stud earrings.