Photographed by Annie Gallagher/Black Box Studio
“Ambition brings the benefits of true sport-performance features to the ophthalmic sector and offers the look, convenience and reliability that will quickly make this collection essential to the lifestyles of sport enthusiasts,” says Rocky Fresh, Adidas Eyewear USA brand manager. Jeff Ravreby, U.S. Optical Division manager for Adidas Eyewear, adds, “Having this ophthalmic collection is a must for any optical practice serious about serving its sport-minded clientele.”
Merchandising materials include a 12-place rotating display, window displays, posters and image cards, all featuring athletes in the black-and-white Adidas motif.
$$$ to $$$$. For additional information, contact Silhouette Optical, (800) 223-0180; web site: www.silhouette.com or www.adidas.com/eyewear
Ambition offers both five-base and eight-base lens designs. The eight-base styles, taking their direction from performance sunglasses, speak to the sport-minded consumer, offering a dynamic shape and maximum field of vision, which allows individuals to express their sporting lifestyles both on and off the field.