FEMININITY WITH A MODERN TOUCH
Signature Eyewear adds the Laura Ashley Modern Collection to its popular Laura Ashley eyewear brand. Targeted to contemporary women of all ages who want eyeglasses that have a sense of heritage, style and quality, the new collection consists of four frames with such feminine touches as lace-infused zyl and laser-carved and painted floral designs. Included are updated versions of cat eyes and rectangles in zyl and metal. Colors range from ivory, nutmeg, chai and truffle to peony, plum, tortuga, black and rouge/aqua. The frames can be fitted with progressive lenses and some styles are equipped with spring hinges.
PHILOSOPHY: “The new collection consists of contemporary shapes and materials, offering an updated version of feminine style,” says Lisa Funk, Signature’s director of licensing and marketing.
MARKETING: POP elements include one- and three-place displays in modern colors with floral accents and a stylized logo plaque.
PRICE POINT: For additional information, contact Signature Eyewear, (800) 765-EYES; web site: www.sigeye.com