Signature Eyewear launches its Dakota Smith Los Angeles Universal Fit Collection. The keys to this new collection are its innovative bridge, dual snap-on nosepads and the patented Pivoflex System screwless hinge design. These elements work in unison to provide a comfortable, universal fit that requires almost no adjustment. This new technological approach lets everyone enjoy a custom fit, especially those who may have issues with the trendy “European designer fit” found in much of the globally branded eyewear currently on the market. Included are 11 men’s styles primarily crafted of pure titanium. Shapes consist of variations on rectangles in fully rimmed, semi-rimless and three-piece-mount designs. Colors range from gold, gunmetal and silver to black, blue, brown and tortoise.

PHILOSOPHY: “The Dakota Smith Los Angeles Universal Fit Collection is truly an exciting innovation in eyewear. Each style offers a custom fit, clean, modern lines and a lightweight, yet durable frame,” says Michael Prince, CEO of Signature Eyewear. “In addition to our groundbreaking attention to fit, this collection directly addresses the needs of trendsetting men who want eyewear that lets everyone know they have arrived—without shouting.”

MARKETING: Merchandising materials include three-, five- and six-place displays, countercard with hinge story graphic and logo plaque. Each frame comes with a hard case with a distressed leather texture.

: $$$

CONTACT: For additional information, contact Signature Eyewear, (800) 765-EYES;

Born from innovative design, sophisticated fit and a passion for fashion, Dakota Smith Eyewear has been a staple in the global optical market since 1993. More than 20 years later, a brand new chapter of the Dakota Smith saga has been written with the Universal Fit Collection.