Photographed by Ken Lee/Black Box Studios
“With this collection, we sought to make high quality frames with a particular aesthetic that appeal to a wide range of consumers, especially targeting those who are young in spirit and original in their thinking. Eyewear that provides a unique perspective is usually priced at the high end of the market. Dakota Smith Los Angeles, however, provides a democratic solution, meeting consumer demand for frames that are uniquely cool while being priced at a level accessible to everyone,” says Jill Gardner, senior vice president at Signature.
Merchandising materials include displays, posters, countercards and signage. Each sunglass comes with a hard case and cleaning cloth.
$$. For additional information, contact Signature Eyewear, (800) 765-EYES; website: www.seye.com
Dakota Smith Los Angeles is more than an American eyewear brand. It is an attitude. Rich in spirit and conviction, it’s about freedom of expression. The collection speaks to the innovators, influencers and mavericks—musicians, artists and athletes—who go against the grain to break new ground and set trends