PHILOSOPHY: “We are very excited about our new Fendi collection. Our partnership has allowed us to create eyewear that perfectly reflects the Fendi spirit and heritage. Intense research on exclusive materials along with expert craftsmanship makes these sunglasses fashionable and artisanal at the same time. This strong artisanal approach gives us the innovative ‘frame within a frame’ double shape effect, for example,” says Massimo Zuccarelli, Sàfilo International creative director.
MARKETING: Merchandising materials include 12- and 28-place tower displays, one- and three-piece branded displays, a three-piece micro elements set for shelves and window displays, countertop trays and logo plaques. Each frame comes with a soft pouch with a magnet closure, a microfiber cloth and authenticity card.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188,
Founded in 1925 by Edoardo and Adele Fendi as a fur and leather shop in Rome, Fendi has grown into a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.