PHILOSOPHY: “We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category. Bobbi changed the way women think about makeup. We are now about to do the same with eyewear,” says Ross Brownlee, president of Sàfilo Americas. Bobbi Brown adds: “Being a beauty expert, I’ve always been aware of how glasses can transform the face. I want to take the mystery out of how to choose the right glasses.”
MARKETING: Merchandising materials include 24- and 48-place displays, a wall customization option displaying the color palette section of the three-step system, countercards, brochures and logo block. Each sunglass is packaged in a silver wristlet with small compartments for makeup and a small mirror.
PRICE POINT: $$$
CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188,
Bobbi Brown launched her career in 1991 by creating 10 brown-based lipstick shades to fill the void of simple, wearable makeup. Four years later, cosmetics empire Estee Lauder Companies acquired Bobbi Brown Professional Cosmetics. With a presence in more than 60 countries, Bobbi Brown has expanded to a full range of color cosmetics, skincare and fragrance.