Should we do a shoot with both Rx frames and sunglasses? Nah. Let’s do TWO photo shoots! It’s a big issue. It’s a show issue! Let’s do the sunwear up like it was a red carpet event with paparazzi flash white-lighting everywhere. And then the next day we can rent some amazing apartment with daylight streaming in from countless windows and game-changing eyewear on every bright, young model face. And let’s record both of these features using just our iPhones and Instagram. Next Question: When do you think we should actually shoot the whole feature with Instagram for print presentation? Soon. Very Soon.
In Part 1 we learned that the individual designs of digital lenses take into account not just the prescription, but Position of Wear measurements, resulting in compensated power. In Part 2 we discussed which measurements are necessary, when to use default measurements, and lensometer power versus power to the wearer. Concluding the series, learn why your lab is your best resource for solving non-adapt issues.
It was Lord Kelvin, the great British physicist and thermometer enthusiast who said, “To measure is to know. If you cannot measure it, you cannot improve it.” Perhaps this is obvious, but it sounds more impressive when it’s said by a great scientist. (In the interest of full disclosure, he also said “Heavier than air flying machines are impossible,” which is obviously wrong. But having been forced to fly coast-to-coast in an economy-class middle seat, I don’t think he was that far off.)