Here’s the deal: This magazine has been doing a special children’s eyewear issue every year for nearly four decades. It’s THAT important. It’s not just a niche you should be exploring. It’s a necessity you should be imploring. This particular take on it from 13 years ago is illustrated here to make a very important point. These kids having a grand time of hamming it up on camera are now all young adults. Their innocence and playfulness here is augmented by the fact that proper vision care delivered at a crucial point in their lives impacts their future in every way. Don’t YOU want to be part of that impression then, now and forever in their future?

— James J. Spina

Not content with “just” covering the kids in a yearly SPECtacle, 20/20 does double time in these summer months by leading into the subject with our ever-growing KidzBiz, which is now steeped in its own depth of publishing history. —JJS