In response to the health crisis, where social distancing is imperative, Santinelli International has established a dedicated showroom at their Hauppauge, N.Y., headquarters to conduct virtual demonstrations of their award-winning lens finishing equipment. During the virtual session, prospects interested in becoming more profitable and increasing customer satisfaction can interact live with a sales consultant through video conference. “When it comes to buying lens finishing equipment, it’s not enough to see a picture online. Our customers want to experience the equipment, talk to our sales consultants and learn which equipment will best match their practices. That’s the experience they will receive through our virtual demo,” says Gerard Santinelli, company CEO and president.

Santinelli International can also conduct a thorough analysis of a customer’s lab bills using their proprietary in-office finishing “Real-Eyez Profit Analyzer” to help them make the right decision.

–Andrew Karp