Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “We are extremely excited to be launching the MARC by Marc Jacobs ophthalmic brand. Marc Jacobs is a brilliant and creative fashion designer and the new moderately priced eyewear line will enable even more consumers to have access to his designs,” says Dick Russo, Sàfilo USA executive vice president. “We are confident this ophthalmic collection will follow the huge success of the recently launched MARC by Marc Jacobs sunwear collection.”
PRICE POINT: $$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com
MARKETING: Merchandising materials include displays, countercards, posters, banners and a brand brochure. The line will be supported with consumer advertising.
The eyewear collection borrows closely from other product lines sold under the MARC by Marc Jacobs label, which launched in 2001, and now includes ready-to-wear, handbags, accessories, watches and shoes.