Sàfilo USA launches its MARC by Marc Jacobs ophthalmic line. Targeted to women, the collection is a celebration of vintage designs paired with urban sensibility. Included are 12 styles—eight plastics and four metals. Shapes consist of a predominance of rectangular designs in traditional, soft and shallow silhouettes as well as a selection of modified ovals. Colors range from chocolate brown, bronze, burgundy, shiny wine and gold in the metals to combinations of black/havana, tortoise/ivory, navy/crystal, plum/caramel and violet/yellow/plum in the plastics. Signature MARC by Marc Jacobs details— jumbled and laser-engraved logos—accent the eyewear. A 24-style sunglass collection was launched earlier this year..


PHILOSOPHY: “We are extremely excited to be launching the MARC by Marc Jacobs ophthalmic brand. Marc Jacobs is a brilliant and creative fashion designer and the new moderately priced eyewear line will enable even more consumers to have access to his designs,” says Dick Russo, Sàfilo USA executive vice president. “We are confident this ophthalmic collection will follow the huge success of the recently launched MARC by Marc Jacobs sunwear collection.”

$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

MARKETING: Merchandising materials include displays, countercards, posters, banners and a brand brochure. The line will be supported with consumer advertising.

The eyewear collection borrows closely from other product lines sold under the MARC by Marc Jacobs label, which launched in 2001, and now includes ready-to-wear, handbags, accessories, watches and shoes.