SafeVision, a leader in prescription safety and sport eyewear, introduces the SV Design safety eyewear collection. With the objective of breaking the stereotype of ugly safety glasses, SafeVision focuses on modern shapes and bold colors. A predominant shape used in this collection is the warp-around design, which integrates side shields to provide a lightweight, sleek, contemporary look. This ergonomic feature both improves the appearance and blocks UV rays by decreasing back-surface reflection of UV light and blocking light that enter the pupil at an oblique angle. Side shields also reduce air currents and dust particles from aggravating the wearer’s eyes, and removable air cushion inserts help prevent problems caused by airborne matter. Such colors as matte carbon fiber, spider web, tortoise, fire burst flames and camouflage add to the stylish appeal of the collection.

PHILOSOPHY: “At SafeVision, we break the mold of safety eyewear with color, design and ergonomics. We maintain the viewpoint that style does not stop at the factory gate. Our partnership with our customers requires that we produce prescription safety eyewear the industry wants to wear, not just a product they are required to wear,” says SafeVision president Brent Motchan. “SafeVision’s relationship with its customers and national safety organizations resulted in our designing the ergonomic wrap-around style and the removable foam cushion inserts.”

MARKETING: Merchandising materials include dispensing trays in various sizes and sales brochures.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact SafeVision, (888) 254-7406;

In business for more than 10 years, St. Louis, Mo.-based SafeVision also offers a variety of sport glasses and goggles for such activities as fishing, hunting, motorcycling and swimming, all incorporating the standards and designs set by SafeVision for its prescription safety eyewear.