Photographed by KEN LEE/BLACK BOX STUDIO
“We are truly excited about the launch of the A/X ophthalmic line,” says Dick Russo, Sàfilo Group executive vice president. “We have had phenomenal success with the A/X sunglasses [launched in Fall ’06] and are confident that the A/X name will resonate just as strongly with both our optical customers and consumers.”
Marketing materials include six-place displays, posters, countercards, banners, logo plaque, window decals and recall cards.
$$ to $$$. For additional information, contact Sàfilo Group, (800) 631-1188; web site: www.safilousa.com
Aimed at a new generation of fast-fashion consumers, A/X Armani Exchange was founded in 1991 and takes its cue from urban lifestyle and music culture. Today 118 freestanding A/X Armani Exchange stores exist in 18 countries