Sàfilo Group launches the first A/X Armani Exchange ophthalmic collection, featuring five feminine and seven masculine styles in acetate and metal. Targeted to fashion-forward, urban youths, shapes are predominantly rectangular and include elongated and softened silhouettes. Colors range from such classic metal tones as dark gunmetal, dark bronze, satin black, satin palladium and warm gray to brighter hues of plum and cyclamen for the metals, and trendy shades of transparent blue, transparent yellow, plum fade, havana horn and honey marble for the plastics. All frames feature the iconic A/X logo incorporated innovatively into the design.
Photographed by KEN LEE/BLACK BOX STUDIO
“We are truly excited about the launch of the A/X ophthalmic
line,” says Dick Russo, Sàfilo Group executive vice president.
“We have had phenomenal success with the A/X sunglasses
[launched in Fall ’06] and are confident that the A/X name
will resonate just as strongly with both our optical
customers and consumers.”
Marketing materials include six-place
displays, posters, countercards,
banners, logo plaque, window decals
and recall cards.
$$ to $$$. For additional
information, contact Sàfilo
Group, (800) 631-1188;
web site: www.safilousa.com
Aimed at a new generation of
fast-fashion consumers, A/X
Armani Exchange was founded in
1991 and takes its cue from urban
lifestyle and music culture. Today
118 freestanding A/X Armani
Exchange stores exist in