“Jimmy Choo is a name synonymous with luxury and glamour. The brand’s infamous shoe collection, favored by Hollywood’s leading ladies for years, has made a huge impact on the female consumer in the U.S. and abroad. As the brand continues to grow even stronger with new product category introductions, we feel the launch of Jimmy Choo eyewear is perfectly timed to take advantage of the brand’s growing importance and awareness in the U.S. luxury market,” says Dick Russo, Sàfilo USA executive vice president. “The collection will have a modern edge with a vintage feel, which is reflective of the eyewear trends going forward.”
Merchandising materials include a one-place highlighter, three- and 10-place displays, counter mat, mirror and logo plaque.
$$$$$. For additional information, contact Sàfilo USA, (800) 631-1188; www.safilousa.com
Jimmy Choo was launched in 1996 when the accessories editor at Vogue UK, Tamara Mellon, approached Jimmy Choo, a couture shoe maker based in the East End of London recognized for his excellent craftsmanship. Mellon partnered with Choo to start the Jimmy Choo ready-to-wear company, opening the first stand-alone boutique in London together with a strong wholesale business. Today Jimmy Choo enjoys the visibility of a major luxury brand with more than 60 stores in many of the world’s top locations.