Photographed by Black Box Studios
PHILOSOPHY: “The U.S. represents a significant market opportunity for Polaroid Eyewear. We offer consumers a wide variety of polarized sunglasses based on wearable designs and extensive protection that deliver optimum UV protection and glare-free vision at a great price-performance ratio,” says Roberto Vedovotto, CEO of Sàfilo Group.
MARKETING: Merchandising materials include two 20-place displays (one rotates), a10-place display, one-place window display, desk mirror, Polaroid polarization tester, countercards, banner and brochures.
PRICE POINT: $$
CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188; website: mysafilo.com
Polaroid’s heritage dates back to 1929 when Dr. Edwin Land created the world’s first synthetic polarizer. In 1937, he founded the Polaroid company. His research proved that glare can be selectively blocked only by a good quality polarizing filter and that polarizing lenses selectively filter out the horizontal light, thus eliminating glare. Dr. Land’s innovative creation is still the basis of all polarized eyewear, photo lenses and screens today.