what's NEW

Sàfilo: Oxydo

Sàfilo USA launches its Oxydo ophthalmic collection in the U.S. The line consists of seven metals, including one titanium and four stainless-steel designs, two zyls and three metal/zyl combinations. Shapes are unisex and primarily rectangular with elongated silhouettes although a few styles are variations on ovals. Targeted to trendconscious men and women who are not designer name driven but who have a great sense of style, the collection features bold, colorful frames that are also wearable. Predominant colors are blue/violet, acid green, cyclamen pink, raspberry/green and fuchsia/orange, but more conservative tones such as black, brown, khaki and gunmetal are also available.


PHILOSOPHY: “The Oxydo collection combines Italian styling with superior manufacturing, resulting in not only a stylish fit, but also an incredibly comfortable one,” says Dick Russo, Sàfilo USA executive vice president. “The concept of meshing trendy designs with bold color combinations gives the Oxydo collection a unique style. Already an extremely popular line in Europe, Sàfilo is excited to offer Oxydo to our U.S. customers.”
MARKETING: Each frame comes with a black hard case..
PRICE POINT: $$. For additional information, contact Sàfilo USA at (800) 631-1188; web site: www.safilousa.com

INSIGHT — Oxydo has been a popular brand in Europe for over a decade. Known for its bold colors and styles, the collections are created by Italian eyewear designer Enzo Sopracolle.