PHILOSOPHY: "We are extremely excited to offer our optical customers yet another option in children’s eyewear with the new Juicy Girls Collection. Following the success of the Juicy Couture women’s eyewear and sunglass collections, as well as the Juicy Men’s collection, the Juicy Girls line was the next step in expanding the brand,” says Dick Russo, Sàfilo USA executive vice president.
MARKETING: A four-place optical display is available.
PRICE POINT: $$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com
Frame detailing includes hearts and cherries inspired by the charm bracelets, the Juicy rainbow from the girls’ t-shirt collection and the Juicy crown logo.