PHILOSOPHY: “The JLO consumer is looking for trendy, yet unique styling from this brand. The new, fully Rxable collection embraces this concept,” says Dick Russo, executive vice president of Sàfilo USA. “Following the successful launch of the JLO ophthalmic collection, an Rxable sunwear assortment was a natural extension. We anticipate a great deal of excitement.”
MARKETING: Merchandising materials include a six-place rotator, three-place highlighter, posters, countercards and logo plaque.
PRICEPOINT: $$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com
Design details are inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection.