Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY: "The Jimmy Choo ophthalmic collection offers both a modern edge and a vintage feel as does our recently launched
sunwear line,” says Dick Russo, Sàfilo USA executive vice president. “This brand is synonymous with luxury and glamour and has built an extremely loyal female following over the past decade for its shoe and handbag collections. We expect a similar love affair with our Jimmy Choo eyewear.”
Marketing materials include countercards, posters, banners, logo plaque, counter tray, one-place highlighter, three- and 10-place
displays and mirror.
PRICE POINT: $$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com
Jimmy Choo was born to a family of shoemakers in the Penang state of Malaysia. He opened his first shoe workshop in Hackney, East London, in 1986 where he soon attracted the attention of Vogue UK and became a favorite of Princess Diana. He now designs womenswear, handbags and accessories in addition to his famous shoes