Sàfilo introduces its Boss Hugo Boss sun collection, containing 27 styles (14 for women and 13 for men). Included are 14 plastics and 13 metals of which five are titanium. A predominance of metal aviators, navigators and shields plus rectangular and oversized plastics are offered. Colors range from metallic shades of palladium, ruthenium, black and gold to tortoise, brown, burgundy, white and violet in the plastics. Four styles are equipped with polycarbonate lenses and two have glass polarized lenses.

Photographed by Robert Gerhardt/Black Box Studio

PHILOSOPHY: "We are truly excited to have a world-renowned brand such as Hugo Boss join Sàfilo's stable of designer brands," says Claudio Gottardi, Sàfilo Group CEO. "The sunglass collection combines a classic elegance with modern innovation. The extremely wearable and saleable line will be well sought after for its contemporary appeal and superior quality."
MARKETING: Merchandising materials include a three-place display, countercards, banners and logo plaque.
PRICE POINT: $$$ to $$$$. For additional information, contact Sàfilo USA
(800) 631-1188
web site: www.safilousa.com

INSIGHT — Founded in Germany in 1923, Hugo Boss released its first men’s suit design in 1953. In 1993, the company launched its first fragrance and created a fragrance division, which has grown to be an important part of the business. Available in more than a hundred countries worldwide with hundreds of free-standing shops, Hugo Boss products for men and women range from functional, fashionable sportswear, classic businesswear and elegant eveningwear to bodywear, shoes and leather goods