Sàfilo USA releases its BOSS Black sunglass collection designed exclusively for the U.S. market. The new collection offers six men’s sunglasses—complete with solid or gradient polarized lenses. All styles are Rxable. Included are four metal/plastic combinations and two plastics in rectangular and aviator shapes. Colors consist of shades of black, havana, gold and ruthenium. The styles combine the high quality synonymous with the Boss brand with pricing that meets the needs of the U.S. consumer. Each design is classic, yet features modern and updated features.
PHILOSOPHY: “We are extremely excited to offer our optical customers an Rxable and polarized BOSS Black sunglass collection that has been designed with the U.S. customer in mind,” says Dick Russo, Sàfilo USA executive vice president.
MARKETING: Merchandising materials include a six-place couvette case and informational brochure/catalog.
PRICE POINT: $$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site:
TIP: The Boss Black Label apparel collection cultivates a relaxed, self-confident look that doesn’t need extras to make an impression. The Boss man knows how to express his individuality and he values the understatement of luxurious materials.