Photographed by Annie Gallagher/Black box studio
PHILOSOPHY: ”The Banana Republic Sunwear collection is sophisticated and effortless, just like the apparel. We are truly excited to be able to offer such an exquisite collection at such attainable prices,” says Dick Russo, Sàfilo Group executive vice president.
Merchandising materials include three- and 24-place displays, mirrors, countercards, banners, logo plaque, recall cards and static clings.
Additionally, there will be consumer advertising and a window program featured
in Banana Republic stores.
PRICE POINT: $$. For additional information, contact Sàfilo USA, (800) 631-1188; www.safilousa.com
The Banana Republic Sunwear collection will be distributed in independent optical stores, retail optical chains, Banana Republic freestanding U.S. stores and select sunglass specialty stores, including Solstice Sunglass Boutique and Sunsights by Solstice beginning November 2007. The collection will be shipped to select department stores in the U.S. beginning March 2008.