Photographed by Annie Gallagher/Black box studio
PHILOSOPHY: “We are very excited to introduce this newest luxury brand from the Gucci Group family. The Balenciaga Sunwear collection is representative of the brand’s trendsetting point-of-view and is targeted to a sophisticated group of consumers who appreciate high fashion and unique styling,” says Dick Russo, Sàfilo USA executive vice president.
MARKETING: Merchandising materials include a one-place highlighter, three-place display, visual box with image and logo plaque. A consumer advertising campaign will be conducted.
PRICE POINT: $$$$$. For additional information, contact SàfiloUSA, (800) 631-1188, www.safilousa.com
Balenciaga was founded in Paris in 1937 by Cristobal Balenciaga, widely regarded as one of the most influential couturiers of all time. In 2001, Gucci Group acquired the brand in partnership with Nicolas Ghesquiere, who is also artistic director. The House of Balenciaga creates women’s and men’s ready-to-wear, bags, shoes and other accessories.