Photographed by Annie Gallagher/Black Box studio
“We are very excited to introduce the Balenciaga ophthalmic collection as a complement to the extremely successful sunwear line launched early last year,” says Dick Russo, Sàfilo USA executive vice president. “The new collection encompasses the visionary styling that embodies this distinctive brand and its exclusive distribution will reflect that.”
Merchandising materials include one- and six-place displays and a logo plaque.
$$$$$. For additional information, contact Sàfilo USA, (800) 631-1188, www.safilousa.com
Balenciaga was founded in Paris in 1937 by Cristobal Balenciaga, a Spanish designer with a reputation for uncompromising standards. He was referred to as “the master of us all” by Christian Dior. Balenciaga’s bubble skirts and feminine, ultra-modern shapes were trademarks of the house. In 2001, Gucci Group acquired the brand in partnership with Nicolas Ghesquiere.