Lunor, the eyewear line known for its melding of classic profiles with modern interpretations, presents two new collections: Lunor Titanium and Lunova by Lunor, available in North America from Robert Marc. Targeting the luxury segment of the line, Lunor Titanium features classic Lunor shapes realized in titanium and crafted at exclusive manufacturing facilities. Included are all titanium frames, titanium fronts with custom acetate-accented temples and titanium fronts with buffalo- horn temples. Aimed at a more fashion-forward section of the market, Lunova by Lunor consists of four metal and three acetate styles, available in such colors as light, medium and dark tortoise, dark blue, clear and black.
PHILOSOPHY: “We are so excited
by this large-scale release from Lunor,
which expands our outlook in material,
styling and price positioning, giving Lunor
collectors more options from which to build
their eyewear wardrobes,” says Robert Marc,
North American distributor for Lunor.
MARKETING: Merchandising materials include logo
blocks, banners, countercards and postcards. Lunor
Titanium styles come in wood cases and Lunova by
Lunor have fabric-covered clamshell cases.
PRICE POINT: (Lunova by Lunor) $$$$; (Lunor Titanium)
$$$$$. For additional information, contact Robert Marc
at (212) 675-5200; web site: www.robertmarc.com
TIP: Lunor is a favorite among
celebrities such as Harrison Ford,
Kiefer Sutherland, Madonna,
Johnny Depp, Meg Ryan,
Nicolas Cage, Diane Keaton,
Jerry Seinfeld, Ellen