Photographed by Matthew Lambros/Black Box Studio
“Our goal is to create eyewear that keeps with True Religion’s commitment to perfect, comfortable fit, while incorporating Revolution’s ability to deliver
timeless eyewear style,” says Gary Martin, president and CEO of Revolution Eyewear. “This new line of eyewear focuses on hippie, bohemian-chic flare with a vintage vibe that True Religion’s jeans emit, combined with high-quality frame materials and lens technology.”
Merchandising materials include a 12- place locking display, countercards, posters and logo plaques. The women’s sunglasses come with a leather fold-over case and the men’s have a metal and leather clamshell case, all packaged in a decorative box.
$$$$ to $$$$$. For additional information, contact Revolution Eyewear, (800) 986-0100; web site: www.revolutioneyewear.com
Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, 1970s-inspired, but timeless jeans wear, with a trendsetting appeal for today’s consumer.