PHILOSOPHY: “With Revolution celebrating its 20th anniversary this year, I am very proud to add Robert Graham to our brand portfolio,” says Gary Martin, president and CEO of Revolution Eyewear. “We love bringing creative ideas into the optical marketplace and developing high quality products with flair. The American eclectic vibe and the majesty of the Robert Graham brand makes me believe we are designing a classic collection that will resonate globally and become a staple of optical retail.”
MARKETING: Each sunglass comes with a case that utilizes colorful Robert Graham fabrics and icons, and is presented in a drawer-style gift box that pulls out with grosgrain ribbon. Included in the package is one of five cleaning cloths with a Robert Graham image, logo or pattern.
PRICE POINT: $$$$$
CONTACT: For more information, contact Revolution Eyewear, (800) 986-0010;
Launched in 2001 by American designer Robert Stock, the Robert Graham brand was created on the premise of introducing sophisticated, eclectic style to the fashion world. The label has a retail presence in more than a dozen countries and sells in freestanding stores in the U.S., including a newly opened shop in New York City’s West Village, as well as in boutiques and luxury department stores.