Photographed by Matt Lambros/Black Box Studios
“Tumi enjoys a remarkable reputation for dependability and innovation that has successfully extended its product range, making it a perfect fit for the eyewear category,” says Mike Hundert, Rem’s CEO. Rem’s creative director Nicolas Roseillier adds: “Designing Tumi was a natural process as we took direct inspiration from the strong brand DNA, using elements such as the zipper pulls and graphic red and black color palette to integrate luxurious fabric textures and ballistic nylon into the frames.”
Merchandising materials include a 10-place display, oversized poster, countercard/picture frame, logo plaque and window decal. Frames come in a triangular case made of ballistic nylon that folds flat.
$$$$$. For additional information, contact Rem Eyewear, (800) 423-3023; website: remeyewear.com
Founded in 1975, Tumi takes its name from a Peruvian god. Tumi’s innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags catapulted the company to its current leadership position. The brand is now sold in more than 140 stores in over 65 countries.