PHILOSOPHY: “Since we founded our company in 2008 with our sunglass collection, we have followed the tradition of bringing authenticity and handmade, heartfelt optics to the boutique eyewear market,” says Justin Heit, Raen co-founder. His brother and co-founder Jeremy Heit adds, “Creativity and the desire to make truly timeless products have and always will be the driving force behind the brand. We want to provide tangible, quality items that function within our active lifestyles and those of our consumers.”
MARKETING: A lookbook and detailed product sheets are available. Each frame comes with a case and pouch.
PRICE POINT: $$ to $$$$
CONTACT: For additional information, contact Raen Optics, (760) 436-7236;
Based in Encinitas, Calif., Raen Optics was founded by brothers Justin and Jeremy Heit, and Jordan Percy. Raen’s first Rx collection, which launched this year and consists of 11 pieces targeted to men and women, was previewed here in May.