Photographed by Black Box Studios
“We were seeing many of our friends putting prescription lenses in our frames. It became obvious that we needed to launch our own Rx line,” says Justin Heit, Raen co-founder. His brother and co-founder Jeremy Heit adds, “We’re a company of designers so we tend to obsess over details. In launching our own Rx line, we wanted to make certain every element in the frames is on point.”
MARKETING: Raen is supporting the Rx launch with a marketing campaign on raenoptics.com called “Through the Eyes of,” which showcases the eclectic lifestyles of the brand’s designers and ambassadors. Each frame comes with a case and pouch.
PRICE POINT: $$$
CONTACT: For additional information, contact Raen Optics, (760) 436-7236; website: raenoptics.com
Based in Encinitas, Calif., Raen Optics is a classics-driven brand aimed at bringing quality and authenticity to the boutique eyewear market. “Our goal is to provide timeless, tangible, quality items that function within our active lifestyles and those of our consumers. We are designers who are determined to continually bring new and innovative products to the marketplace, created for and inspired by the lives we live,” says Raen.