Photographed by Annie Gallagher/Black Box Studio
“In developing Pure Eyewear, our main desire was to be true to our name. We tried to design the purest eyewear ever made, utilizing a one-piece rimless eyewear mounting system. It doesn’t get any more Pure than that,” says Ira Lerner, Pure Eyewear designer and founder. “Our company’s objective is to target the eyewear consumer that loves innovation and wants to be there when it happens.”
Merchandising materials include a Plexiglas cylinder display, crystal logo blocks, posters and countercards. Each frame comes with a black nylon case packaged in an iPort, a clear Plexiglas cylinder.
$$$$ to $$$$$. For additional information, contact Pure Eyewear, (877) 946-2020; web site: www.pureeyewear.com
“When I saw Pure Eyewear, I was simply blown away. I haven’t seen anything this cool and this unique in the past 20 years. Not only that, it’s so lightweight and comfortable it’s like wearing nothing,” says Tim Fabozzi, owner, DisRespectacles, New York City.