ProDesign Denmark launches its first sunglass collection with the objective of “mixing fashion and technology.” Targeted to consumers who are concerned about style and function, the line features highquality polarized lenses (a thin polarized film is sandwiched between two very thin lenses) combined with the latest in cutting-edge design. Four of the styles are equipped with mineral glass lenses and five styles with NXT lenses. Lenses are scratch and impact-resistant and have an antiglare treatment. Frames are acetate and offered in five or six colors. The sunglasses are Rxable and are generally unisex with some distinctive masculine and feminine designs.
Photographed by KEN LEE/BLACK BOX STUDIO
“This collection of sunglasses represents the blending of fashionable
eyewear trends with the absolute best and latest in sun lens material
and technology,” says ProDesign sales director Lars Toftdahl.
Merchandising materials include a sunglass display holder,
poster, countercard, banner, image brochure and
product/lens information guide. All sunglasses are
packaged and shipped with a hard clam-style case.
$$$ (NXT lenses); $$$$ (mineral glass lenses). For additional
information, contact ProDesign Denmark, (888) 275-2335;
web site: www.prodesigndenmark.com
Headquartered in Denmark where it
was founded in the 1970s, ProDesign
brings the essential spirit of Danish design
and lifestyle values to the global eyewear
market. Danish design, especially furniture, is
known for its clean, simple lines, consistent
high quality and ability to combine lightness
of form with functional strength.
ProDesign embodies these elements in
its eyewear collections to create a
look and appeal that is unmistakably