Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “This collection of sunglasses represents the blending of fashionable eyewear trends with the absolute best and latest in sun lens material and technology,” says ProDesign sales director Lars Toftdahl.
MARKETING: Merchandising materials include a sunglass display holder, poster, countercard, banner, image brochure and product/lens information guide. All sunglasses are packaged and shipped with a hard clam-style case.
PRICE POINT: $$$ (NXT lenses); $$$$ (mineral glass lenses). For additional information, contact ProDesign Denmark, (888) 275-2335; web site: www.prodesigndenmark.com
Headquartered in Denmark where it was founded in the 1970s, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. Danish design, especially furniture, is known for its clean, simple lines, consistent high quality and ability to combine lightness of form with functional strength. ProDesign embodies these elements in its eyewear collections to create a look and appeal that is unmistakably Danish.