Polaroid: Polaroid Sport

Polaroid presents its 2007 Sports Collection consisting of 23 styles for adults and four for teens and young adults. The frames are constructed of TR90, feature wide base curves, adjustable temples and no-slip temple tips and are offered in a wide variety of aerodynamic, wraparound designs. All styles are equipped with the PTX4000 high-performance polarized lenses with AR, hydrophobic and flash mirror coatings. The collection exceeds all international standards for optics, UV and polarizing efficiency, meets EU class 1 optics standards with maximum impact resistance and is recommended for extended wear in all outdoor conditions.


PHILOSOPHY: “The PTX4000 lens is setting a new standard for polarized lenses,” says Jerry Bedingfield, Polaroid group manger of the Americas. “Introducing this distinctive lens into the 2007 sports collection sets us apart. The PTX4000 lens provides maximum impact resistance without compromising optics.”
MARKETING: Merchandising materials include lockable storage, lens tester and mirror. Each sports glass comes with a zip case.
PRICE POINT: $ to $$. For additional information, contact Polaroid, (800) 446-9345

INSIGHT — Polaroid continues to be an innovator in high-quality polarized lens technology, striving to meet and exceed customer needs. The company is also known for its instantdeveloping cameras and film.