Safilo introduces its Polaroid Kids optical collection. Created for children ages 6 to 12 years old, the frames offer style and design balanced with functionality and emotion in a playful way. Featuring six wearable shapes in eye-catching colors, the handmade acetate as well as acetate and steel combinations are designed to appeal to both parent and child. Each style is offered in three colorways that include red, black, blue, azure, brown Havana, transparent cherry, cyclamen and violet. “As a result of our continued focus on the underserved kids’ eyewear category and our commitment to build awareness for Polaroid eyewear in North America, we are excited to introduce Polaroid Kids ophthalmic frames to complement our Polaroid sunglass offerings for children in the 6 to 12 age range,” says Henri Blomqvist, CEO of Safilo North America. “The collection provides parents with a playful and accessibly-priced collection.”

–Jillian Urcelay

Pricing: $   

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