Polaroid introduces Glass 1.8, a line of sunwear featuring glass lenses. Available from Europtik Eyewear, Polaroid’s U.S. sunglass distributor, the line consists of seven styles constructed from TR90 frame material. Designed to provide maximum polarization and UV protection, the lenses feature an AR coating with a hydrophobic front treatment. To promote the benefits of Polaroid polarization, Polaroid has designed and copyrighted an interactive, web-based demonstrator.

PHILOSOPHY: "The superior quality eyewear with exclusive frame and temple designs and materials, along with its break- and scratch-resistance and outstanding optical properties, provides the perfect sunwear option," says Polaroid.
MARKETING: A display is available.
PRICE POINT: $$$ to $$$$$. For additional information, contact Europtik, (877) 627-7739; web site: www.europtikeyewear.com

The Polaroid Polarized Lens Demonstration makes it easy for consumers to select from an array of colored lenses and view first-hand the advantages of polarization in various outdoor environments. The situations simulated on the web site include glare-free vision, enhanced contrasts, outstanding color perception and significantly less eye fatigue.