Since this is our “fashion designer” eyewear issue I suppose I should be writing about the hottest name brands, the secrets of marketing those brands in eyewear, the ins and outs of being a super merchandiser without losing sight of your mission as a dedicated eyecare professional and the spectacular behind-the-scenes photo shoot conceived and delivered by art director Iris Johnson and acclaimed fashion photographer Mark Babushkin.
Sam’s words sum up everything you should be thinking when it comes to professionalism, presentation and dedication to serving the complete needs of your patient searching for quality, stylish eyewear. A search on Yahoo followed up by a phone call to Sam filled me with enthusiasm, energy and passion for our intertwined optical missions. He exudes confidence in his self image and his ability to meet the needs of his loyal customers. And, in a self-effacing yet endearing manner, he completely understands the products AND practice of delivering perfect vision. I suggest you too tap into what makes Sammy run. The rewards are bountiful.
James J. Spina