Jillian Urcelay: What was the inspiration behind the Vintage Collection?
Pili Rodriguez: Five years ago, we launched the Vintage Collection to the market. At that time, we documented and traveled around the United States and Europe in search of neighborhoods that at some point had been cultural movements. We were in Mission, Montauk, Shoreditch, Le Marais... We walked through all of those neighborhoods and built a collection inspired by the first hipsters such as Kerouac and Ginsberg.
For the second edition we really wanted to generate a more glamorous and retro collection, so we studied all of the actresses and actors who spent their summers on the Costa Brava. Between the 1930s and 1960s, a myriad of celebrities found their way to the Costa Brava. Actors, directors, writers, musicians and artists paraded around the hotels and beaches of the Costa, making it one of the most glamorous spots in the Mediterranean. We examined how they dressed, what glasses they wore, and how they spent their days on the coast and then discovered the mythical Hotel, La Gavina, which is where these celebrities stayed. So we decided to tell the story from the same place.
The collection pays homage to the combination of the celebs, beaches, hotels and local inhabitants, which created a kind of Hollywood glamourama in the Emporda region of the Catalan Coast.
How would you describe the look and feel of these new styles?
Vintage-inspired shapes reissued to create detailed icons that make each model a gem. The metal temple and core, so representative of this collection, are reinvented with new laser-engraved art deco motifs visible through the acetate. The classic ornamentations of this collection are the colored dots on the front, now varying by segment. The metals are kept in gold, silver and rose gold, and the natural acetates in classic colors like Havanas, turtles and tortoiseshell. More contemporary tones such as bottle green, mustard or garnet are combined with the striped patterns, spikes and horn textures on the temples—Etnia’s mythical “socks.” Mineral glass lenses in colors typical of the ’60s and ’70s have been chosen for the sun models.
What collection should Etnia Barcelona fans be on the lookout for next? Any other exciting news or products coming our way that you would like to share?
For sure, our new Eufluoria capsule collection—a collection created “in a state of Euphoria in 2020.” A ray of light, an explosion of life and color, which transports us anew to the very roots of the firm. And many new amazing projects will come including the Spring/Summer 2021 collection that will launch in a month or so, as well as our Fall/Winter 2021 and capsule collections for winter. Stay tuned!