Optimate adds 22 styles to its Everlast Collection—14 ophthalmics and eight Rxable sunglasses targeted to men and women ages 25 to 35. Frames are constructed of monel and handmade Italian zyl with carvings, textures, double-laminate treatments, abstract patterns and open temple work. The ophthalmics consist of fashion-forward rectangles, soft geometrics and modified ovals in a wide array of colors—ranging from gunmetal, silver, brown and tan to blue, red and light purple—to appeal to those with an urban flare wishing to make a style statement. The sunglasses are offered in oversized, modified ovals and rectangles, subtle geometrics and reinvented versions of the Wayfarer and aviator shapes. Colors include classics such as gray and black as well as warm burgundy and wine hues. All sun styles come with a choice of polymite or polarized lenses.
PHILOSOPHY: The Everlast Collection incorporates both hot fashion trends and high quality,” says James Shih, Optimate president. “The styles are the perfect blend of fashion and sophistication and were designed not just to flatter any complexion or face shape but also to complement the versatile lifestyle of the wearer.”
MARKETING: Posters, 12-place countertop displays and a 24-place standing showcase are available. All styles come with a cleaning cloth or pouch, hard case, box and gift bag.
PRICE POINT: $. For additional information, contact Optimate, (800) 387-8877; web site:
When customers are shopping for sporty eyewear, always point out both performance features, such as materials, and fashion trends. Consumers expect a balance of fashion and function.