Optimate launches Everlast, an ophthalmic and sunwear line targeted to both the urban market
and sports enthusiasts. Ophthalmics are offered in zyl and aluminum in a variety of colors.
The sunglass collection consists of 26 styles in aluminum, injection-molded plastic and metal/plastic
combinations in a choice of three to six colors. Lens options include polycarbonate, polycarbonate
polarized, polycarbonate-injection polarized, nylon-injection (polymite) polarized and tri-acetate
(TAC) polarized, with such premium coatings as AR and UV protection.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
“Everlast’s reputation for offering high-quality,
innovative, technologically advanced, sportsrelated
products with durable features and
extreme styling makes the extension into eyewear
and sunwear for consumers of all ages
a natural,” says Joseph De Marzio, Optimate
director of marketing. “We are honored to
partner with the brand experts at Everlast.”
Merchandising materials include a lockable tower display; lockable,
rotating countertop display; window display; posters and countercards.
Each frame comes with a hard case, micro-fiber cleaning pouch, gift
box and gift bag.
$$. For additional information,
(800) 387-8877; web site:
Since 1910, Everlast has been the
preeminent brand in the world of
boxing and is among the most dominant
brands in the overall sporting goods
and apparel industries. Everlast products
have become the “Choice of Champions”
and have been used for training
and professional fights by many
of the biggest names in