Optimate: Everlast

Optimate launches Everlast, an ophthalmic and sunwear line targeted to both the urban market and sports enthusiasts. Ophthalmics are offered in zyl and aluminum in a variety of colors. The sunglass collection consists of 26 styles in aluminum, injection-molded plastic and metal/plastic combinations in a choice of three to six colors. Lens options include polycarbonate, polycarbonate polarized, polycarbonate-injection polarized, nylon-injection (polymite) polarized and tri-acetate (TAC) polarized, with such premium coatings as AR and UV protection.


PHILOSOPHY: “Everlast’s reputation for offering high-quality, innovative, technologically advanced, sportsrelated products with durable features and extreme styling makes the extension into eyewear and sunwear for consumers of all ages a natural,” says Joseph De Marzio, Optimate director of marketing. “We are honored to partner with the brand experts at Everlast.” MARKETING: Merchandising materials include a lockable tower display; lockable, rotating countertop display; window display; posters and countercards. Each frame comes with a hard case, micro-fiber cleaning pouch, gift box and gift bag.
PRICE POINT: $$. For additional information, contact Optimate, (800) 387-8877; web site: www.optimateinc.com

INSIGHT — Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Everlast products have become the “Choice of Champions” and have been used for training and professional fights by many of the biggest names in the sport.