Ogi Frames adds a five-style men’s ophthalmic collection to Seraphin, an eyewear line launched earlier this year in the tradition of affordable luxury and quintessential vintage styling. These designs reflect the growing trend in men to seek eyewear with attention-getting shapes and premium materials that will set them apart. Each frame tells a story that exemplifies its characteristics and validates its place in the collection. For example, the Garfield (pictured) is noteworthy for its aluminum casting, creating the effect of a light, old-world aesthetic. Drew, another example (also pictured), is ideal for individuals with a keen intellectual perception of fashion. It utilizes the finest handmade acetates in conjunction with lightly textured titanium temples. Some frames are equipped with adjustable nosepads. The Seraphin collection now includes 16 men’s and women’s ophthalmic frames and sunglasses.

PHILOSOPHY: “The new Seraphin collection offers discerning males a sophisticated product at a price that will still allow them to take someone out for dinner after making their latest eyewear purchase,” says Joe Tallier, Ogi vice president of global sales.

PRICE POINT: $$$ to $$$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com

MARKETING: Countercards, large window banners and a logo plaque are available. Each frame comes with a leather clamshell case.

The accent molding on the Garfield was influenced by the beveled exterior of a café in Paris where Ogi designer and co-founder David Spencer sketched the frame in a flash of inspiration.