Ogi Frames introduces six men’s styles in metal and Italian zyl to its Ogi men’s collection. The latest additions are finely crafted to reflect the sensibility and taste sought after in today’s challenging economic times. Each style balances form and function to create a refined look that fits comfortably within a range of budgets, needs and preferences. Shapes are eye catching and colors are vibrant shades of black/blue, black/crystal, blue demi, brown/copper, dark gunmetal/gray, gray/black, gray/white fog, dark gunmetal/gray and tortoise. Looks are classic and sophisticated with a shot of contemporary flavor. Features include German screws and hinges and adjustable nosepads.

PHILOSOPHY: “As consumers carefully sift through the vast array of men’s eyewear options, three factors dictate their purchases: style, quality and price,” says Phil Windyk, Ogi director of marketing. “Ogi Eyewear is in the forefront of all three categories as it continues to release high-quality, on-trend products at unparalleled price points.”

MARKETING: Countercards, window banners and logo plaques are available.

PRICE POINT: $$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com

TIP: Every new style in the men’s collection is designed not only with a fashion-forward mentality but also is large enough to accommodate progressive lenses.