Ogi Frames introduces the KM series, a kids’ memory metal line targeted to children five to 12. Included are five styles, all featuring memory metal temples and bridges. Shapes are variations on rectangles and ovals in 42mm and 43mm eye sizes with bridges from 19mm to 24mm and temple lengths of 125mm. Colors consist of such kid-friendly combinations as blue and pink, brown and orange, black and teal, blue and green, red and dark red, and dark rose and pink.

PHILOSOPHY: “The KM series adds another exciting branch of fashion-forward flex frames to the ever-expanding Ogi Kids’ collection,” says Phil Windyk, Ogi director of marketing. “Ogi’s KM frames beautifully combine form and function to create a unique line intended to please a discerning range of kids. Each style is offered in a variety of bright colors carefully picked to exemplify the playful nature of the collection.”

MARKETING:  Countercards, a logo plaque and freestanding mirror are available. Each frame comes with a hard case and cleaning cloth.

PRICE POINT: $$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com

Last year Ogi introduces the Spinners children’s eyewear collection, featuring an exclusive spring hinge that allows the temple to revolve 360 degrees around the front of the frame and then lock back into place, increasing durability by nearly eliminating all of the stress placed on the hinge.