The most fashion-forward of Ogi Eyewear collections, Innovation presents its Spring 2011 releases. Inspired by the distinguishing elements of modern architecture, these frames are bold, contemporary eyeglasses designed to stand apart. They deliver style and substance through the use of premium materials, diligently placed details and innovative color mixes.

Photographed by Ken Lee/Black Box Studios

“The 2011 Innovation collection solidifies Ogi’s position as a powerful brand driven by the demand for fresh, contemporary eyewear. The captivating combination of shapes and exotic materials give the new additions a bold shot of exhilaration and demand attention,” says Phil Windyk, Ogi director of marketing.

Merchandising materials include an Ogi logo cube, countercards and large window banners. Each frame comes with a black clamshell hard case with a lime lining in crushed velour and an embossed cleaning cloth.

$$$ to $$$$. For additional information, contact Ogi Frames, (888) 560-1060; website:

Launched in 1997, Ogi has made a name for itself with high quality, on-trend, affordable frames. To enable practitioners to segment the collection into categories best suited for their demographics the line is now divided into three distinct categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.