Photographed by Black Box Studios
“Our men’s 2012 ophthalmic collection features casual and iconic lifestyle pieces that are inspired by performance and sports but also fit the everyday needs of an active consumer,” says Dawne Hanks, Oakley optical channel marketing manager. “Our women’s ophthalmic collection has been gaining momentum over the past few years largely due to a focused product assortment the active woman wants to wear every day. With pops of color and designs that complement various face shapes, the collection truly provides women with products that fit their lifestyles,” Hanks adds.
Merchandising materials include countercards, easel-back images, Duratrans, banners and direct mail pieces.
$$ to $$$ (men); $$$ (women). For additional information, contact Oakley, (800) 431-1439; website: oakley.com
“Invention wrapped in art. Oakley was founded on that idea, and it still defines us.” —Jim Jannard, founder of Oakley.