Photographed by Black Box Studios
“We developed Crosslink based on a real need in the marketplace. Our goal was to design a prescription frame that looks good aesthetically and performs even better. The versatility of the piece allows it to go from the office to the golf course, from school to the hiking trail and beyond,” says Dawne Hanks, Oakley optics channel marketing manager. “As we like to say, ‘one frame, endless possibilities.’”
Merchandising materials include self-standing easels, box easel, double-sided poster, Duratrans and in-case cards. Golf superstar Rory Mcllory is an ambassador for Crosslink and will be featured in the marketing campaign.
$$$. For additional information, contact Oakley, (800) 431-1439; website: oakley.com
Oakley was started by Jim Jannard in 1975. The name Oakley came from Jannard’s dog, an English Setter. Jannard began by selling what he called “The Oakley Grip” out of the back of his car at motocross events. His motorcycle grips used a patented material known as Unobtanium created by Jannard. The material is still used to make the earsocks and many of the nosepieces on Oakley glasses.